A socio-educational campaign and a grant programme aimed at fostering creative, responsible and conscious attitudes towards language and at building language skills by disseminating knowledge about the Polish language and raising language skills. In 2012, grants were awarded to 33 projects. In 2013, the programme had 32 beneficiaries. The campaign also included the launch of a publishing series called Ojczysty – dodaj do ulubionych [eng. Native tongue – add to favourites], which aims to celebrate the richness of Polish and to promote knowledge about the language and its correct usage. The series includes publications on the culture of language, linguistics, the history of Polish, and the theory and history of literature.
The campaign, which includes TV ads, was recognized in the Social Campaign of the Year 2012 competition.